Huddle House Serves Up Hearty 2019 Growth Plan

Huddle House, the nation’s most iconic neighborhood diner known for its Southern hospitality and delicious comfort food, is dishing out a series of significant announcements positioned to continue to elevate the brand’s presence across the country.

To kick off 2019, Huddle House is debuting a new store footprint, providing an option for a smaller, 2000 square-foot building with fewer seats, but with the same warm environment that Huddle House fans have come to know and love. The smaller restaurant option will retain the Evolution design responsible for greatly increasing the brand’s average unit volume in recent years, while significantly reducing development costs by an estimated $150,000 or more and opening the franchise opportunity to more entrepreneurs with a lower total investment.

Furthermore, Huddle House is also setting an aggressive company-owned store growth strategy into motion. Over the next five years, Huddle House intends to open 12 new company restaurants annually to amplify the brand’s presence in communities across the country. The first of these corporate locations is set to open in March in Hokes Bluff, Alabama.

In addition to the corporate growth plan, the brand is continuing its robust franchise expansion strategy, with 10 new franchise stores set to open before Summer 2019, spanning seven states from Virginia to Texas.

“These strategies signify the confidence that we have in our brand, and our desire to continue to evolve the brand on all fronts,” said Christina Chambers, senior vice president of franchise development at Huddle House. “While Huddle House has been a household name in many towns for more than half a century, our work is just getting started. We’re expanding into new states and markets nation wide every year, and we have no plans of slowing down any time soon.”